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What we are learning about visibility, intent and AI presence.
What is GEO? How to optimize your visibility in AI answers
GEO is the work of improving how your brand appears in AI-generated answers — what it means, how it relates to SEO, and where to start.
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What is AEO? How it relates to GEO and AI search terminology
AEO is answer engine optimization. How it relates to GEO, where the name came from and when the distinction still matters.
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AI mentions, recommendations and citations: what each tells you
Mentions, recommendations, citations and retrieved sources are different evidence. What each one shows and what it does not prove.
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AI share of voice: calculation, examples and limitations
How to calculate AI share of voice, what goes into the denominator, worked examples and the limits of the metric.
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Semantic branding: what it is and how to assess your brand in AI answers
Semantic branding connects a brand to the attributes it offers and the needs it addresses. How to assess that in AI answers.
Read articleGEO monitoring: track your brand in AI answers
Recurring, comparable tracking of what AI platforms say about your brand: what to expect from monitoring and how Lastfind does it.
Read articleCompetitor monitoring in AI answers
Track which brands appear next to yours in AI answers: relative position, who to track and the limits of a closed list.
Read articleAI source and citation analysis
Find which pages AI platforms cite or retrieve when they talk about your brand, and decide what is worth checking.
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How to choose prompts for AI brand monitoring
Build a monitoring prompt portfolio from your buyer's decisions, with a stable core, an exploratory group and a protocol to start today.
Read articleGEO tools: how to choose
Criteria you can verify before signing, a comparison of GEO tool types with prices and entry-plan platforms, and buying scenarios.
Read articlePeec AI alternatives: compare features and fit
Compare eight alternatives to Peec AI by model coverage, price, API access and fit, with Lastfind for teams that want control of the data.
Read articleOtterlyAI alternatives: compare features and fit
Compare nine alternatives to OtterlyAI by price, engines, export and API access, with what each one includes on the entry plan.
Read articleProfound alternatives: compare features and fit
Compare nine alternatives to Profound and decide whether an enterprise contract makes sense for your operation.
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