GEO tools: how to choose

What the tool does that the spreadsheet cannot, and when the spreadsheet is enough

An AI answer changes from one run to the next, and the same question asked today and tomorrow may include or omit your brand. A manual check tells you whether the brand appeared at one moment; it cannot estimate frequency consistently across a series or show whether that frequency changed after a site update. Repeating the query every day, at the same time, with the same prompt set makes the series more comparable. Even then, a change at the same time does not prove that the site caused the difference.

The second difference is evidence. When the dashboard says the brand appeared in 30% of answers, the next question is "show me one." A tool that keeps the original answer, with date, platform and sources, lets you audit the number. A tool that keeps only the count produces a chart nobody can check.

The third is the denominator. Visibility and share of voice, your brand's share of all mentions among the brands compared, depend on how many answers were counted as valid, which brands were in the comparison and how each one was counted. Doing that consistently across weeks, platforms and competitors is a job for software, not attention.

There are situations where none of this is needed yet. The example is hypothetical: a software company wants to know whether it shows up when someone asks ChatGPT which tool to use for signing contracts. Ten questions, one platform, one week of reading: that fits in a spreadsheet and is worth more as learning than as a metric. The tool comes in when the same company wants to follow 50 questions on four platforms, compare itself with three competitors and observe, two months later, whether the series changed after a documentation update, without treating timing as proof of causation.

Between those two points, free tiers and trials do the job. Lastfind has a Free account with 1 topic and 10 prompts on ChatGPT, collected weekly; HubSpot AEO lets you track 25 prompts free during its trial, with no credit card; and AthenaHQ has a free plan with 300 credits.

Criteria you can verify before you sign

Each criterion below can be checked on the pricing page, in the documentation or during a seven-day trial, without relying on a sales promise, and it holds up even if you buy nothing.

How does the tool collect answers?

There are three collection families, and they can produce different numbers for the same question. The first uses the interface, with an automated browser asking the question and reading the answer on screen. The second uses the model API, with parameters set by the tool. The third uses panel or clickstream data to estimate demand from observed or licensed interactions, with source population, consent and projection that vary by vendor: Profound's Prompt Volumes comes from double opt-in consumer panels, while Semrush's database comes from clickstream. Do not assume that one vendor's method documents another's.

The difference is not academic. Otterly.AI explained, in an article published on May 19, 2025, that web search can be switched on or off in the ChatGPT interface but not through the API, and that Perplexity's API is configured differently from its interface, with variation in the output. OpenAI's Responses API now has a web search tool that returns cited URLs, so the Otterly.AI claim holds for one configuration, not for every API setup. What still holds is that the tool vendor chooses the API parameters, so the same question can return different text and sources than the interface.

DataForSEO, a data provider used by several tools, splits its products along exactly that line: LLM Scraper reads the interface the user sees, with text, links, images and tables, while LLM Responses sends the question to the model's official API, without the interface elements. An API answer may lack the sources the interface would show, and an interface answer may include a search the API never ran.

Few vendors say in writing which path they take. Through the interface: Peec AI states that it uses "UI scraping" to interact with models the way real users do, precisely because API responses differ; Profound captures "directly from the browser" and says other tools pull from the API; Writesonic crawls the web interface "like a buyer would"; and Otterly.AI posts prompts through public web interfaces and uses an API only for Claude. Conductor goes the other way and declares an official "API-first" approach wherever possible, presented as more reliable than scraper-based tools. Scrunch uses both, browser automation and official APIs. Semrush combines a tracker that queries your prompts on the target platform every day with a database of more than 317 million prompts and responses whose prompts come from clickstream data.

Lastfind uses DataForSEO endpoints and documents which is which: interface for ChatGPT and Gemini, model API for Claude and Perplexity, and the Google results page for AI Mode and AI Overviews; the Free Cloud account uses only the ChatGPT path. Goodie, AthenaHQ, Similarweb, BrightEdge and seoClarity do not document their method publicly, so ask before comparing their number with another tool's. Two dashboards with different methods will disagree, and neither is necessarily wrong.

The platforms in the plan you are buying, not in the marketing

The platform list at the top of the site is rarely the list in the entry plan. Otterly.AI advertises seven engines but includes four in every plan (ChatGPT, AI Overviews, Perplexity and Copilot) and charges for AI Mode, Gemini and Claude as add-ons, from US$9 to US$439 per month each depending on the engine and the plan. Profound lists nine platforms, but its free Trial covers three (ChatGPT, Gemini and AI Overviews) and tracking of up to nine is an Enterprise matter. Scrunch markets nine LLMs and includes four on Core (ChatGPT, Perplexity, AI Overviews and Copilot); Claude, Gemini, AI Mode, Meta AI and Grok are Enterprise only. Writesonic's marketing cites between eight and ten platforms, but it delivers three on the self-serve plans (ChatGPT, Gemini and AI Overviews) and counts nine only on Enterprise.

Goodie includes five models on Core, eight on Pro and up to thirteen on Enterprise.

The test is simple: open the pricing page, not the home page, and count how many platforms come with the plan you will actually pay for. Then check whether the missing ones matter to your buyer. A company selling to developers may need Claude; a company selling consumer goods probably cares more about ChatGPT, Google and Gemini than about Grok or DeepSeek.

Is the original answer kept?

Ask to open a specific answer from a week ago. If the tool shows the full text, the date, the platform and the sources of that run, the number is auditable. If it only shows a summary or a count, you are trusting a process you cannot check. Profound makes this its central argument: "what you see in Profound is what your customers see". Lastfind archives every raw answer in a private bucket, with a hash and a date, before calculating any metric; for the other tools, look for the evidence during the trial instead of assuming it.

Are cited sources and consulted sources the same list?

An answer may display a few citations while its collection path records a larger list of retrieved results. Citations are visible evidence; the second list only exists when the platform and provider report it. If a dashboard merges the two, a reader may mistake retrieval for use. Lastfind separates cited sources, the links referenced in the answer, from consulted sources, the search results the provider reports retrieving, including pages it did not cite, and flags when the provider reported nothing. If the tool you are evaluating does not make that distinction, treat each displayed "source" only as the type of evidence the vendor documents; do not conclude that the AI read or used every page.

What is the denominator of each metric?

"30% visibility" can mean 30% of answers collected, 30% of valid answers or 30% of answers that mentioned any brand. "20% share of voice" can be the share among the competitors you registered or a market estimate. Ask for the formula and for what happens to a failed collection or a Google search that showed no AI Overview, and get the formula and failure treatment in writing.

AI Overviews only appear when Google's systems judge them additive to classic Search, and therefore often do not trigger. Counting that absence as "an answer without your brand" produces a lower visibility than excluding it from the denominator; the two series are not directly comparable. In Lastfind, a missing AI Overview does not count as an answer, and share of voice compares only the brands you registered, not the whole market.

How often, and at what time, does collection run?

Daily collection is the declared standard for most (Peec AI, Otterly.AI, Profound, Semrush, Ahrefs, Nightwatch, Writesonic and Goodie). seoClarity collects weekly by default, with a daily option, and justifies the choice by cost at enterprise scale. Scrunch collects daily for a prompt's first 14 days and then moves to a default 72-hour refresh cadence. Rankscale offers schedules from hourly to monthly. Evertune takes another route and runs each prompt 100 times on each model on its Pro and Enterprise plans to capture variation.

How much frequency is enough depends on the metric. In its own study of 5,271 prompt configurations between June 1 and 14, 2026, Profound found that, in a sample of 753 prompts on seven platforms in the United States, once-daily collection landed within about 2 percentage points of ten-times-daily collection for visibility, while citation share varied more. The result does not establish a universal frequency. Use it to ask how many runs per prompt the plan includes and to test whether your own sample is stable.

Timing also matters when you compare two tools: one collecting at 4 a.m. and another at 2 p.m. can catch different versions of the same platform on the same day. Lastfind collects from 4 a.m. Brasília time (07:00 UTC), weekly on Mondays on the Free Cloud account and daily on an independent installation; none of the other vendors on this page declares a collection time on its pricing page.

Does the plan cover your language and country?

A tool that "supports any language" may charge per region or limit the entry plan to one. Profound restricts its Trial to 1 language and 1 region, with Enterprise set by contract and more than 30 languages and more than 150 regions advertised for the product. Scrunch markets any language and country, but Core includes 1 country and 1 language. Goodie includes 2 countries and 2 languages on Core, and Otterly.AI more than 50 countries on every plan. Peec AI promises any supported country or language at no extra cost, but its plan comparison has separate lines for countries and languages; confirm the limit on your plan.

If you sell in more than one market, the decisive question is whether prompts in the buyer's language run with local settings at no extra cost. Lastfind has an interface in English and Portuguese, and its Gemini integration requires an English-language project.

Can you export the raw data or use an API?

The export limit decides whether the data is yours or the vendor's. Semrush allows up to 1,000 rows per export and 10 exports per day per user. Profound's Trial has no history, export or API; CSV, JSON and the API are Enterprise features. Peec AI contradicts itself: its plan table puts Looker Studio on Advanced and the API on Enterprise, while a help center article extends the API to every brand plan except Starter; confirm with the vendor before relying on either. Otterly.AI provides an API with 2,000 requests per month on Standard and 5,000 on Premium, with no way to buy extra quota, and Rankscale unlocks a REST API from Pro+ (US$229).

Lastfind exports a CSV of the full filtered period, not just the visible page, but has no public API. If your use is building your own Looker Studio dashboard or joining the data with Search Console, an API or a connector is a hard requirement. If it is tracking and auditing, a complete CSV is enough.

How many competitors, and where the data lives

Ask how many competitor brands the plan tracks and whether they count as prompts or as a separate cost. Lastfind accepts up to 10 competitors per project, while Scrunch Core documents 5; most vendors do not state a number on their pricing pages, and it is reasonable to ask.

On where the data lives: every tool on this page is a service hosted by the vendor, with the exception of Lastfind, which publishes its code under AGPL-3.0-only and can be installed on the operator's own Cloudflare account, with the original answers in a private bucket the operator controls. Conductor states that it never trains on customer data. For most companies this does not change the choice; for teams with a restrictive data policy, or that want to join the answers with internal systems, it changes everything.

Price by volume, not by seat

Billing units vary and make direct comparison misleading. Peec AI, Otterly.AI, Profound, Semrush, Scrunch and Goodie charge per prompt. Rankscale and AthenaHQ charge per credit: on AthenaHQ, one credit is one AI response; on Rankscale, most engines cost 0.25 credit per query, DeepSeek 1 and Claude 2. Ahrefs charges per "check," where one prompt on one platform in one location uses one check, and Claude consumes 8 checks per update. Nightwatch and Writesonic state answers per month or per day alongside prompts.

The number that matters is cost per collected answer. The example is hypothetical: 100 prompts on three platforms, once a day, produce up to 9,000 answers in 30 days (100 × 3 × 30). A US$189-per-month plan delivering that costs about US$0.021 per answer (189 ÷ 9,000); the same price with 100 prompts on one platform costs US$0.063 (189 ÷ 3,000). Do that division for each finalist with the platforms you will actually use, and add license costs when the plan limits users.

The options, organized by type of solution

The market splits into three families, and the family says more about the product than the price does. Open-source options let you run the software on your own infrastructure. Dedicated tools were built to measure presence in AI answers and concentrate their development there. SEO, content and data suites added a module to a product you may already pay for.

In the tables, the public entry price is the smallest paid plan advertised, with its billing period, and the platform column describes what that plan includes. Prices are in the currency each vendor displays them in.

Open source and self-hosted

Lastfind, the product of the team behind this blog, is the only tool on this page that publishes its code, under AGPL-3.0-only. The hosted Free Cloud account covers 1 topic and 10 prompts, on ChatGPT only, collected weekly on Mondays from 4 a.m. Brasília time (07:00 UTC), with no payment details required. The independent installation runs on infrastructure you manage, collects daily, and lets you choose channels and capacity through your own provider account, among ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Google AI Overviews. It has no software license fee; provider and infrastructure costs are separate and paid directly to your providers.

Self-hosting provisions the database, storage and scheduler on the operator's own Cloudflare account, with the operator's own DataForSEO credentials, and the installer does not activate a paid subscription; the result is a single-owner workspace, not a ready-made multi-user service. Collection runs via DataForSEO on the server, with the path documented per platform, and completes when the provider delivers: Claude can take up to 72 hours in the queue, and Perplexity runs on demand with limited concurrency.

Every original answer is archived in a private bucket with a hash and a date before any calculation, and the report, with a window from 1 to 90 days, lets you open the answer behind each number. Cited and consulted sources are kept apart, with a missing provider report flagged as missing rather than as an empty list. The CSV covers the full filtered period, with date, prompt, platform, brands mentioned, cited domains and URLs, consulted URLs and cost. Each project accepts up to 10 competitors, with share of voice calculated only among the registered brands.

Do not choose Lastfind if you need a public API, a Looker Studio, GA or Slack integration, Copilot or Grok, automatic content recommendations or crawler and agent monitoring on your site: for an API and connectors, look at Otterly.AI, Rankscale and Peec AI on the plans listed below; for Copilot and Grok, Rankscale and AthenaHQ include both on their entry plan. A mention is detection of the brand name in the answer text, excluding link addresses and without recommendation classification, and sentiment evaluation is an optional feature that is off by default and uses a separate evaluator provider.

Dedicated AI visibility tools

Tool	Public entry price	Platforms in the entry plan	Declared method	Export and API
Peec AI	US$95/month (Starter, 50 prompts); US$245/month (Pro, 150 prompts); US$495/month (Advanced, 350 prompts)	Starter, Pro and Advanced let you choose 3 models; Enterprise lets you choose from all models, up to 13	Interface (UI scraping), daily	Looker Studio on Advanced; API on Enterprise in the plan table, from Pro in the help center
Otterly.AI	US$29/month (Lite, 15 prompts); US$189/month (Standard, 100 prompts)	ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as paid add-ons	Public web interfaces, with an API only for Claude; neutral, non-personalized user; daily	CSV; API and MCP from Standard
Profound	No public price: free Trial (50 prompts a day for 7 days, 1 language, 1 region) and custom Enterprise	Trial: ChatGPT, Gemini and AI Overviews; up to nine on Enterprise	Browser, daily	None on the Trial; CSV/JSON and API on Enterprise
Scrunch AI	US$250/month (Core, 125 prompts, 5 licenses, 1 workspace, 5 site audits per month, 1 country and 1 language)	ChatGPT, Perplexity, AI Overviews and Copilot; Claude, Gemini, AI Mode, Meta AI and Grok only on Enterprise	Browser and official APIs; daily for the first 14 days, then every 72 hours by default	API and Looker Studio only on Enterprise; CSV export with no plan specified
Goodie AI	US$295/month, annual price (Core, 110 prompts, unlimited seats, 2 countries and 2 languages)	ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot	Not documented; daily	MCP on Core; API on Enterprise
AthenaHQ	Free with 300 credits; US$295/month (Starter, 3,600 credits, 1 region)	Eleven models on Starter, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral	Not documented	CSV; API as a paid add-on
Evertune	US$60/month, billed annually (Starter, 5,000 prompt credits); US$800/month, billed annually (Pro, 100,000 credits)	Up to 5 models on Starter and 11 on Pro and Enterprise, not listed by plan; Evertune names nine on its site	100 runs per prompt per model on Pro and Enterprise; daily	Data download and MCP on Pro; cloud-bucket export and APIs on Enterprise
Rankscale	US$17/month, yearly billing only (Essentials, with US$20 struck through); US$99/month (Pro, 1,200 credits, up to 4,800 answers)	Every plan includes ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and other engines, with different credit costs by engine	Interface (GUI) for AI Overviews and Copilot, API for models such as Claude and Mistral; hourly to monthly	CSV, Sheets and Looker Studio from Pro; REST API from Pro+ (US$229)
Am I on AI	US$100/month (Pro, 150 prompts)	ChatGPT and Google AI Overviews	Not documented	API documented separately
Promptado	R$399/month (Essential), billed in Brazilian reais, by Pix or card; Growth costs R$799/month	ChatGPT and Gemini; Growth adds Perplexity; Claude, Copilot, Grok and AI Mode only on Enterprise	Not documented; each prompt is analyzed once per day on each AI included in the plan	Not documented

What this family does well is depth on its own subject: prompt organization, sentiment, theme detection, competitor comparison and, in the more expensive tiers, cuts by region and persona. What it does not do is the rest of SEO; you still need another tool for keywords, technical audits and links. It suits teams that have already decided AI presence is its own workstream, with a budget and an owner.

Within the family, the entry price can mislead. Otterly.AI's Lite, at US$29, covers 15 prompts; for a 100-prompt scenario, the relevant plan is Standard, at US$189. Profound no longer publishes self-serve paid plans: after a seven-day Trial with 50 prompts a day, the only route is a custom Enterprise quote, with no public price to compare. Compare the plan you would use, not the one that appears first. Promptado is the only tool in this table that bills in Brazilian reais and offers its interface, support and onboarding in Portuguese; Essential costs R$399 per month and covers ChatGPT and Gemini, while the seven AI platforms advertised across the site only come together on Enterprise.

For a specific switch, compare Peec AI alternatives, OtterlyAI alternatives and Profound alternatives.

SEO, content and data suites that added the module

Tool	Public entry price	Platforms	Declared method	Relevant limits
Semrush AI Visibility Toolkit	US$99/month per domain, billed annually, or €94.94 on the euro pricing page (25 prompts)	ChatGPT, Google AI, Gemini, Perplexity	Tracker queries the prompts daily; database of more than 317 million prompts and responses, with prompts sourced from clickstream data, across 117 regional databases	1,000 rows per export, 10 exports per day
Ahrefs Brand Radar	Custom prompts are included from the least expensive plan that includes Brand Radar (Lite, €119/month, with 5 prompts and 150 checks per month); extra packages start at €46.70/month for 2,500 checks; the AI Visibility Index starts at €179/month	AI Overviews, Gemini, Perplexity, ChatGPT, Copilot, AI Mode and Claude	Pre-collected index of prompts expanded from the keyword database (481 million or more) plus custom prompts; daily	One check per prompt, platform and location; Claude consumes 8 checks; limited coverage for brands with little search volume
SE Ranking	Core plan at €87.20/month billed annually (€109 monthly), already with 100 daily GEO prompts across up to 5 LLMs; the AI Search add-on (+€63.20 annual, +€79 monthly) raises it to 200 prompts	AI Overviews, AI Mode, Perplexity, ChatGPT in the add-on	Not documented	14-day free trial, no credit card
Surfer	€82/month, billed yearly (AI Search Analytics, 50 prompts, daily)	ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini	Not documented	Up to 5 brand spaces
Nightwatch	€79/month, billed yearly (Starter, 500 keywords, 50 AI prompts, 1,500 answers/month)	Nightwatch's two pages differ: pricing includes ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews on every plan; the product page names only ChatGPT, Claude, Gemini and Perplexity	Simulates user interactions and submits prompts to each platform; daily	Looker Studio, white label and API from Professional; unlimited seats on every plan; 14-day trial, no credit card
Writesonic	US$79/month, billed annually (Starter, 50 prompts, 50 answers per day)	ChatGPT, Gemini, AI Overviews; nine platforms only on Enterprise	Interface, "like a buyer would"; daily	Answers per day capped by plan
HubSpot AEO	Free trial with 25 prompts, no credit card; then US$50/month (US$45 annual); in beta	ChatGPT, Gemini, Perplexity	Not documented	Labeled beta by the vendor
Similarweb AI Search Intelligence	US$99/month annually or US$129 monthly (150 prompts, 1 user, 3 months of history)	Not listed by plan for prompt tracking; the referred-traffic module covers ChatGPT, Perplexity, Gemini, Claude, Grok and DeepSeek, but measures visits from AI platforms, a different question from prompt visibility	Not documented for prompt collection; daily	1 user and 3 months of history on the entry plan
Conductor	No public price; customized enterprise plans; three-week trial	The list varies across Conductor's pages; the product page names ChatGPT, Perplexity and Gemini	Official API wherever possible; frequency not declared	Not documented
seoClarity	Base plans from US$2,500/month; the ArcAI module is priced separately, not published	ChatGPT, Gemini, Perplexity, AI Mode, Copilot, AI Overviews, Claude, DeepSeek, Grok	Not documented; weekly by default, daily optional	Price on request
BrightEdge AI Catalyst	No public price and no declared sales model	ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini and others	Not documented; frequency not declared	Not documented

The case for the suite is practical: if the team already lives in Semrush, Ahrefs or SE Ranking, the AI module sits next to organic rankings, with the same users and the same invoice. The case against is the quota: 25 prompts on Semrush's entry plan is too few for a buying journey with several stages, and the 1,000-row export limit constrains analysis outside the tool. Ahrefs' index can help discover questions in which a large brand appears, but Ahrefs itself warns that coverage is limited for brands with little search volume, which rules out many companies that are just starting.

Semrush, Ahrefs and Similarweb also sell a demand layer through prompt databases or observed traffic. Profound and Evertune offer a related layer from conversation panels, and Profound documents the source and consent model of its Prompt Volumes. That layer answers a different question from custom-prompt tracking: not just what an AI says when you ask, but how often people ask and how much traffic follows. Before treating those estimates as a picture of the market, ask where the sample comes from, which country and which period it covers.

Conductor, seoClarity and BrightEdge are enterprise purchases with no public price for the AI module. They make sense for teams already on the platform or with an SEO operation large enough to justify the integration.

Which tool makes sense in each situation

In each situation below, the criterion decides. The names are examples, not exclusive recommendations, and the criterion may point to another tool depending on your platform set and budget.

You are starting out, with fewer than 30 questions and one or two platforms. Do not sign anything yet. Use a free tier or trial to learn the shape of the data: Lastfind Free with 10 prompts on ChatGPT and weekly collection, the HubSpot AEO trial with 25 prompts on ChatGPT, Gemini and Perplexity, or AthenaHQ's 300 free credits. When the list settles and you want history across several platforms, the cheapest paid entry plans among the tools on this page are Rankscale Essentials, at US$17 a month billed yearly with no published credit allowance, and Otterly.AI Lite, at US$29 with 15 prompts on four platforms. If you would rather run the software yourself, the independent installation of Lastfind has no license fee, but you pay your providers directly.

You are an agency with several clients and need an API or a connector for reporting. Lastfind does not fit: it has no public API and no connector. Look at Otterly.AI from Standard (API and MCP, unlimited workspaces), Rankscale from Pro+ (REST API; white-label dashboards from Growth) and Peec AI from Advanced, with Looker Studio and multi-country, as long as the vendor confirms in writing which plan carries the API. Check the request quota, because Otterly.AI does not sell extra quota.

You are an enterprise brand that needs sentiment, several regions and languages, and wants a vendor with an account team. Profound on Enterprise, Conductor, seoClarity and Evertune (Pro at US$800 per month, or Enterprise) are the natural candidates, all priced by proposal or from US$800 per month. At Lastfind, sentiment is optional, and there are no persona cuts and no enterprise account team; it is not the choice here.

You already pay for an SEO suite and want AI next to organic. Turn on the module of the suite you already use (Semrush, Ahrefs, SE Ranking, Surfer, Nightwatch) and live with the quotas for a few months. If the quotas bite, Semrush caps prompts and exports, and Ahrefs bills per check with Claude eight times more expensive, add a dedicated tool or Lastfind for the prompt set the suite does not cover, instead of replacing everything.

You need to control where the data lives, or want to run the software on your own infrastructure. Only Lastfind offers that among the tools on this page, with AGPL-3.0-only code and installation on your own Cloudflare account. The condition is having your own DataForSEO account, paying collection and infrastructure costs directly and having someone to install and update it; it is a single-owner workspace, not a ready-made SaaS. Without that condition, the Free Lastfind Cloud account keeps the same separation of evidence without requiring operations, within its limits: 10 prompts, one topic, ChatGPT only and weekly collection.

You sell in Brazil and want to pay in local currency, with support in Portuguese. Promptado bills in Brazilian reais: Essential costs R$399 per month, with ChatGPT and Gemini plus an interface and support in Portuguese; Claude, Copilot, Grok and AI Mode are only on Enterprise, with pricing on request. Lastfind has no paid plan today: the Free Cloud account is free, with 10 prompts, one topic, ChatGPT only and weekly collection, and the independent installation has no license fee but passes provider and infrastructure costs on to you; Gemini requires an English-language project. If Copilot or Grok matters, Promptado covers it only on Enterprise and Lastfind does not cover it at all; if your criterion is cost per collected answer and exportable evidence, compare the offers that are actually available.

What to test during the seven-day trial

Several tools on this page have a free trial or a free tier. Use the trial days to answer five questions the pricing page cannot, and write the answers down before you decide.

First, open an individual answer and check that it carries the full text, date and platform; if the tool only shows a summary, the number is not auditable. Second, ask for the collection method by platform and record whether the answer came from the interface, an API or panel data; if it is not documented, record the method as unknown, because output alone does not reveal the path. Third, export the whole period and count the rows; if the file stops at a limit, you have found the real quota. Fourth, change the competitor set in a test project and check the formula: share of voice may move when the denominator is the registered set, but the tool must explain the calculation. Fifth, run equivalent prompts with the local settings you intend to buy and confirm in the metadata that language and region were applied; similar answers alone do not prove that localization failed.

A tool that passes those five tests on the plan you will actually pay for belongs on a defensible shortlist. If the capabilities only work on the tier above, compare the cost and limits of that tier before you sign.

Prices and limits checked on official vendor pages in October 2026.