Build a relevant comparison
Choose the brands and domains that matter to your market. Review new names found in the answers to decide whether they belong in your competitive set.
Competitor analysis
AI competitor analysis. Find the gaps.
AI competitor analysis compares how brands appear in answers to the same customer questions. Lastfind helps you understand your competitive position and find the topics where other brands enter the conversation without you.
Compare like with like
View each brand’s visibility and share of voice across the same prompts, period and models. Explore differences by topic instead of relying only on an overall score.
Investigate competitor-only mentions
Find answers that mention a competitor but omit your brand. Read how that competitor is described and which sources are cited before choosing an action.
Find a competitive content gap
Understand the need behind the mention.
A competitor’s presence becomes useful when you can connect it to a customer need. A brand might appear in broad category questions while another is mentioned for ease of use or a particular audience.
Use those differences to review your positioning and content. Investigate whether a relevant strength is missing from your own explanation, then follow the same questions as you improve it.
Making a useful competitor comparison
Which competitors should I track?
Begin with brands your customers genuinely consider as alternatives. Review other names that appear in relevant answers, but confirm their identity and relevance before adding them. A shared mention does not automatically mean two brands compete for the same customer.
How is this different from traditional SEO competitor analysis?
Traditional SEO analysis often compares search positions, keywords and backlinks. AI competitor analysis here focuses on brand mentions and sources within monitored AI answers. Together, these perspectives can help explain different parts of discovery.
Does higher share of voice mean a larger market share?
Share of voice in Lastfind describes a brand’s share of mentions among the brands being compared. It is a measure of presence in those monitored answers, not a measure of market share, revenue or customer preference.
How do I compare brands fairly over time?
Keep the question set, brands, models and other filters consistent. When you change the scope, review the new results as a new comparison rather than attributing every difference to a change in brand performance.