AI visibility

AI visibility. See where your brand stands.

AI visibility measures how often your brand appears in answers to the questions you track. Lastfind connects mentions, trends and the original answers so you can see where your brand is being discovered.

Measure presence over time

Follow the share of monitored answers that mention your brand. Compare periods to see whether your presence is growing, declining or holding steady.

See beyond an overall average

Explore visibility by topic, prompt and model. Find the questions where your brand is present and the conversations where it is missing.

Understand your share of voice

Compare your brand’s share of mentions among the brands you track. Open the answers to understand the context behind a change.

From visibility to a content decision

Find the questions worth a closer look.

A brand can appear often in category questions and rarely in questions about a specific need. Looking at these groups separately helps marketing and SEO teams choose what to investigate first.

Start with a consistent set of customer questions. When a gap appears, read the answers and their sources, then decide whether your content clearly explains how you meet that need.

Understanding AI visibility

How is AI visibility different from a search ranking?

A search ranking describes a result’s position in a search results page. AI visibility here describes brand mentions in answers to your monitored questions. It helps you understand presence in those answers, rather than a single position across all AI searches.

What is the difference between visibility and share of voice?

In Lastfind, visibility is the percentage of analyzed answers that mention your brand. Share of voice is your brand’s share of the mentions across the brands being compared. The first describes your presence; the second puts it in competitive context.

Does a mention mean the AI recommends my brand?

A brand can be mentioned in a comparison, a criticism or a recommendation. Read the surrounding answer before interpreting the mention as a positive result.

How can I improve my brand’s AI visibility?

Use missing topics and cited sources to guide a content review. Make important product information clear, useful and easy to find, then monitor the same questions again. No content change guarantees a mention, and visibility alone does not measure visits or sales.