Peec AI alternatives: compare features and fit

What Peec AI is and what it does well

Peec AI is an AI search analytics tool for marketing teams and agencies, and its strength is the prompt workflow: topics, tags, personas, bulk import, competitor brands, and a clean separation between a brand mention and a citation as a source, with sentiment per response. Collection runs on "UI scraping": prompts run daily in the platforms' interfaces the way a user would, because API responses often surface different sources from what appears on screen. In its "Take action" step, the product generates suggestions from the visibility data, such as publications to reach out to and content gaps to fill. It is not the only vendor that states its method; Profound, Nightwatch and Scrunch do too, as below.

Peec's plans are Starter with 50 prompts, Pro with 150 and Advanced with 350, all with a choice of three models, unlimited users and daily tracking; one, two and five projects respectively; one country on Starter and three from Pro; Looker Studio from Advanced up; a 15% discount for annual billing. On self-serve, the available models are ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Claude, Perplexity, Grok, DeepSeek, Qwen, Mistral, Meta Spark and GPT with search via API sit on Enterprise, alongside API access, SSO and up to thirteen models; Perplexity is also among the add-ons. The "Additional Models" add-on block tracks more models without switching plans, priced per plan.

Country and language coverage is generous: any supported country or language at no additional cost. Log and CDN integrations show which AI bots hit which pages, and an MCP server lets an assistant query the data. There is also "Prompt volume," a relative demand score from 1 to 5 for the topic behind each tracked prompt, scored relative to the industry.

Starter costs US$95 per month, Pro US$245 and Advanced US$495, the same amounts as on Peec's page of instructions for AI assistants, updated in July 2026; WorkDuo's review, written by a competitor, repeats all three.

Why someone looks for a Peec AI alternative

The structural reasons to switch are in the plans themselves. There are three models per plan regardless of tier, and every model beyond the three is a separately billed add-on: US$35, US$85 or US$165 per month, depending on the plan. Claude and the other API-based models only come with Enterprise, and so does Peec's API. Starter has a single project, which squeezes agencies and multi-brand groups, although the vendor sells separate credit-based agency plans. A buyer who needs a fourth model, Claude on the entry plan, or programmatic access without a corporate contract already has a reason to look sideways.

Price weighs most in reviews published by competitors, which point to an entry price that feels expensive for small businesses and to costs that climb quickly with usage. The criticism, found in some of those reviews, that the tool shows where the brand is absent but not what to do about it does not hold: the action suggestions described above answer it. For companies outside the US and Europe, billing in US dollars or euros can weigh more than model coverage. The reviews do not point to daily collection quality or language restrictions as a reason to switch.

What decides the switch

Five dimensions decide the switch: the platforms included in the entry plan, not the ones advertised in marketing copy; the declared collection method and frequency; the entry price; an API below Enterprise; and projects or workspaces at entry. When a vendor does not document one of these points, that does not mean it is missing; ask for it in writing. Lastfind shifts the axis toward control of the data and open source; Rankscale and Nightwatch solve the model cap in the entry plan itself; Otterly.AI solves price, projects and API; Scrunch AI and Profound only widen coverage on an Enterprise contract; Semrush and HubSpot AEO are exits to suites and entry products. The general criteria, before this Peec-specific cut, are in GEO tools: how to choose.

Lastfind: six channels on your own installation, open source, and a Free account to start

Lastfind's GEO monitoring, built by Conversion, can collect six channels: ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Google AI Overviews. What you can use today is narrower. The hosted Free account monitors up to ten prompts in one topic, on ChatGPT only, collected once a week on Mondays at 4 a.m. Brasília time, with no payment details required; the Cloud offers no paid plan, and billing is not active. The six channels live on an independent installation: the core is open source under AGPL-3.0-only, the same code as the Cloud, with no license fee.

You install Lastfind in your own Cloudflare account, with R2 and your own DataForSEO credentials, and pay only your own infrastructure and collection costs. Collection runs daily: it becomes eligible at 04:00 São Paulo time, and completion depends on the provider, with a queue of up to 72 hours on Claude. You choose channels and capacity with your provider, and Gemini requires an English-language project in this integration. The installation creates a single-owner workspace, not a ready-made multi-user service.

The collection method is documented per platform: ChatGPT and Gemini through an interface scraper, Claude and Perplexity through the model API, AI Mode and AI Overviews through search results, all via DataForSEO on the server. We separate cited sources from consulted sources, and a provider's missing data is recorded as missing, not as zero. Every original response is archived in a private bucket with a hash, and history can be exported as CSV for the full filtered period. Prompt management, with topics, tags, suggestions, CSV import, pause and archive, is inspired by Peec AI; comparison covers up to ten competitors per project, and share of voice compares only the brands you register, not the market.

Sentiment exists only as an optional evaluation, off by default and with a separate provider key, and there are no automatic recommendations, no Copilot, no Grok, no documented customer-facing API and no outbound integrations such as Slack, Sheets, Zapier or webhooks. Anyone who needs sentiment as a standard feature, action suggestions, a demand panel or Copilot will find those in Peec, Scrunch or Profound; Lastfind fits brands and agencies that want all six channels under their own control, raw and exportable evidence and no license fee, provided they accept running their own installation.

Rankscale: many engines, up to hourly cadence, small budget

Rankscale attacks the model cap from the cost side. Essentials starts at US$20 per month; Pro costs US$99 with 1,200 credits, up to 4,800 answers and ten dashboards; Pro+ US$229 with 3,000 credits, up to 12,000 answers and a REST API; Growth US$385 with 5,500 credits, a REST API and white label; Enterprise US$780 with 12,000 credits. Annual billing takes 15% off, Pro has a seven-day trial, and the same amounts are offered in US dollars and in euros. Included engines are ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok and Copilot, "and more," at a typical cost of 0.25 credit per engine per prompt; DeepSeek costs 1 credit and Claude 2, eight times the typical figure. Scheduling runs from hourly to monthly, and prompt research by segment, region and language includes five free researches a month on Pro+ and ten on Growth.

It fits buyers who want Claude, Grok and DeepSeek on little money and need collection more often than daily. What it does not do: Rankscale does not publicly document its collection method; the API starts at Pro+; per-engine credits require working out cost per answer instead of counting prompts, which changes the habit of anyone coming from Peec.

Nightwatch: rank tracking and AI in one plan, with Claude at entry

Nightwatch is for anyone who misses classic rank tracking. On yearly billing, Starter costs €79 per month (€948 a year) with 500 keywords, 50 AI prompts tracked daily, 1,500 AI answers per month and five websites; Professional €159 with 150 prompts, 4,500 answers, Looker Studio and API access; Agency €399 with 500 prompts, 15,000 answers and custom API rate limits. The trial runs 14 days with no card.

Nightwatch simulates user interactions on each platform, submits the prompts and analyzes the responses, updated daily. The platform list differs between the vendor's two pages: ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews on the pricing page; ChatGPT, Claude, Gemini, Perplexity and Copilot on the AI tracking page. Ask for the plan's list in writing before you sign.

It fits SEO teams that want a single contract for organic positions and AI presence, with Claude included at entry and an API from Professional up. What it does not do: prices are in euros; the API, Looker Studio and white-label reports are outside Starter; the offer's headline promises unlimited seats on every plan, while the plan comparison marks them only from Professional; and the vendor does not say whether the API covers the AI data or only rank tracking. The 50 AI prompt quota equals Peec's Starter, and the number that matters is the 1,500 monthly answer ceiling.

Otterly.AI: cheap entry and an API on the mid-tier plan

Otterly.AI is the option for paying less to start, running several workspaces and getting an API without an enterprise contract. Lite costs US$29 per month (US$25 annually) with 15 prompts and one workspace; Standard US$189 (US$160) with 100 prompts, unlimited workspaces, an API with 2,000 requests per month, MCP and Looker Studio; Premium US$489 (US$422) with 400 prompts; Enterprise is on request, starting at 1,000 prompts. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Google AI Mode and Gemini are add-ons at US$9 to US$149 per month each, and Claude at US$29 to US$439, depending on the plan. Tracking is daily, with 50+ countries on the pricing page and 65+ countries and languages on the features page, and Otterly.AI also advertises prompt research.

It fits agencies, thanks to unlimited workspaces on Standard, and brands that need an API without Enterprise, available on Standard, Premium and Custom, with no way to buy extra quota. What it does not do: the collection method is not publicly documented, which matters to anyone coming from a tool that states it uses UI scraping; three of the seven advertised engines cost extra, Claude included; Lite caps recommendations at three per week. To compare like for like with Peec's Starter, the relevant number is Standard, not Lite.

Scrunch AI: four platforms on Core, nine only on Enterprise

Scrunch AI looks, in its marketing, like the answer to the model cap; on the entry plan, it is not. There are two plans. Core costs US$250 per month and includes 125 unique prompts, five site audits per month, one brand workspace, five user licenses, 5,000 responses a month, one country, one language, one persona and five competitors, with four platforms: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, plus a seven-day trial. Enterprise, on request, adds Claude, Gemini, Google AI Mode, Meta AI and Grok for nine platforms, along with API access and integrations, SSO and custom limits.

Collection combines "browser automation and official platform APIs": it runs daily for a prompt's first 14 days, then moves to a default 72-hour refresh cadence, with on-demand refresh. Scrunch advertises support for every country and any language, but Core delivers one country and one language.

It fits companies with an Enterprise budget that want the nine platforms and see monitoring as part of a larger effort to serve content to agents, the vendor's second product line. What it does not do: on Core it covers four platforms for US$250, against three chosen from six on Peec's Starter, listed at US$95, which is about 2.6 times the price (250 ÷ 95) without Claude, Gemini or AI Mode; the default 72-hour cadence after the first two weeks is less frequent than Starter's daily run; API and SSO are Enterprise only.

Profound: the step up, with a demand panel

Profound is the alternative for leaving Peec upward. It publishes no paid self-serve plan for brands: the Starter (US$99) and Growth (US$399) plans cited in earlier reviews are gone from its pricing page. There is a free Trial, which runs 50 prompts daily for seven days on ChatGPT, Gemini and Google AI Overviews, with one region, one language, unlimited seats, five Prompt Volumes searches, no history, no export and no API, and an Enterprise plan on request, with a tailored prompt plan, up to nine answer engines, full history, CSV and JSON export, API and SSO. Agencies have their own pricing tab.

Profound captures answers directly from the browser rather than the API, and runs every tracked prompt daily. The distinctive feature is Prompt Volumes, a panel of real conversations that estimates demand per prompt through probabilistic modeling over tens of millions of real conversations.

It fits teams with an enterprise budget that need nine engines, regions and languages set by contract, SSO and demand data. What it does not do: with no published paid entry plan for brands, only a seven-day Trial with three engines, no export and no API, there is no entry price to set against Peec's US$95 Starter; API and full history come only with Enterprise, with no public price, the same block that drives the switch. Reviews, several of them from competitors, mention slowness and data that is hard to digest; the Trial is the place to check that with your own prompts.

Semrush AI Visibility Toolkit: demand data for teams already in the suite

The Semrush AI Visibility Toolkit is the pick for teams that want prompt-volume data with a declared source, beyond the relative 1-to-5 "Prompt volume" score Peec shows, and already pay for Semrush. In the euro version, the toolkit costs €94.94 per month per domain billed annually, with 25 prompts and additional users from €43; in US dollars it costs US$99 per month, with 50 extra prompts for US$60 a month. Semrush contradicts itself on the trial: seven days on the pricing page, no free trial in the knowledge base; do not count on it before confirming. Prompt tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, querying the prompts daily through Position Tracking; Perplexity appears in the Brand Performance report, which is weekly.

It fits teams already working in Semrush that want to discover prompts from clickstream data, with the data source declared; the analysis base holds more than 317 million prompts and responses. What it does not do: 25 prompts at entry is half of Peec's Starter; no Claude, Copilot or Grok declared; export is capped at 1,000 rows per file and ten exports per day, which hurts anyone who works the data outside the tool.

HubSpot AEO: a simple entry, with no HubSpot subscription required

HubSpot AEO is one of the simplest paid entries on this list: US$50 per month, or US$45 annually, "with no additional HubSpot subscription required," a free 25-prompt trial with no credit card, and coverage of ChatGPT, Gemini and Perplexity. The product is in beta. It includes visibility and sentiment, competitor share of voice and citations, prompt tracking and suggestions, and prioritized recommendations.

It fits small companies that want a first diagnosis with a short prompt list, whether or not they use HubSpot's CRM. What it does not do: three platforms, with no AI Overviews, AI Mode, Copilot or Claude; the score updates daily, but the collection method is not documented; a beta product can change scope and price without notice. It does not replace Peec for anyone who needs projects, tags, personas and fine-grained prompt organization.

The nine options on the dimensions that decide

"Entry" is the cheapest paid plan; for Lastfind, which offers none, the row shows Free and the self-hosted installation. "Platforms at entry" are the ones included without add-ons.

Tool	Monthly entry	Platforms included at entry	Declared method and frequency	API below Enterprise	Projects at entry
Lastfind	No paid Cloud plan offered; Free: 10 prompts, ChatGPT only, weekly; self-hosted: no license fee, your own provider and infrastructure costs	6 on a self-hosted installation; ChatGPT only on Free	Documented endpoint per platform; weekly on Free, daily when self-hosted	No documented customer-facing API	1 topic on Free; your own capacity when self-hosted
Peec AI	US$95 (Starter, 50 prompts)	Choose 3 of 6	UI scraping, daily	No	1
Rankscale	US$20 (Essentials); US$99 on Pro	8 or more, including Claude, Grok and DeepSeek	Not documented; hourly to monthly	Yes, from Pro+	10 dashboards on Pro
Nightwatch	€79 on yearly billing (50 AI prompts, 1,500 answers)	6 on the pricing list, including Claude	Simulated interactions, daily	Yes, from Professional; scope for AI data not specified	5 websites
Otterly.AI	US$29 (Lite, 15 prompts); US$189 on Standard	4; AI Mode, Gemini and Claude extra	Not documented; daily	Yes, from Standard	1 on Lite; unlimited on Standard
Scrunch AI	US$250 (Core, 125 prompts)	4: ChatGPT, Perplexity, AI Overviews, Copilot	Browser automation and official APIs; daily for 14 days, then every 72 hours	No	1 workspace, 5 licenses, 1 country
Profound	No paid plan published for brands; free 7-day Trial (50 prompts); Enterprise on request	3 on the Trial; up to 9 on Enterprise	Browser capture, daily	No	1 region and 1 language on the Trial
Semrush AI Visibility Toolkit	US$99/month per domain; €94.94 billed annually in the euro version (25 prompts)	4 in prompt tracking	Daily Position Tracking; clickstream base	Not documented	1 domain
HubSpot AEO	US$50 (25 prompts, free during a trial)	3	Score updated daily; method not documented	Not documented	One instance per brand, US$50 each

Which alternative to choose in each case

If the priority is raw evidence and control of the data, Lastfind is the only option on this list with open-source code and self-hosting, with the six channels available on your own installation. It loses to Peec on sentiment as a standard feature, action suggestions, crawl insights, Copilot and API. A small team that wants to see whether the brand shows up, in which answers and with which sources, can start on the Free account without a card, limited to ten weekly ChatGPT prompts, and decide on its own data; a team that needs action guidance from the dashboard should look at Otterly.AI, Scrunch or the tool it already uses first.

If your only complaint is the three-model cap and the missing model is Claude, Rankscale and Nightwatch include it in the entry plan, with the caveat that neither documents its method as clearly as Peec and that Nightwatch's billing currency needs confirming. Scrunch AI and Profound only deliver Claude on an Enterprise contract, the same step that blocks you today; the difference between them is what comes with it, nine platforms and content served to agents on the first, a demand panel and regions on the second.

If you are an agency or manage several brands and the single project on Starter is the blocker, your current vendor's agency plans are the first thing to price, and Otterly.AI on Standard offers unlimited workspaces and an API for US$189; Lastfind has no agency plan and no documented API, only an installation whose capacity you size with your own provider. If the need is programmatic access without a corporate contract, Otterly.AI on Standard, Rankscale on Pro+ and Nightwatch on Professional document an API below Enterprise, Nightwatch without saying whether it covers the AI data; Peec, Profound and Scrunch keep the API for Enterprise.

If you need demand data beyond the relative 1-to-5 prompt-volume score Peec shows, Profound and Semrush declare the source of the data, conversation panels for the first and clickstream for the second; Rankscale, Otterly.AI and Nightwatch also offer prompt research without publicly declaring the data source. If you just need a first snapshot with a few prompts, HubSpot AEO starts with a free trial of 25 prompts and does not require a HubSpot subscription.

Before signing with any of them, open the vendor's pricing page on the day you decide, confirm which platforms are included without add-ons, and ask for the collection method and frequency in writing.

Prices and limits checked on official vendor pages in October 2026.