OtterlyAI alternatives: compare features and fit

What OtterlyAI does well

People searching for an OtterlyAI alternative rarely dislike the product. They started on the cheapest plan, had monitoring running in an afternoon, and then hit a concrete wall. The alternative has to keep what works or make up for losing it: a low entry price, fast setup, wide country coverage, and a feature set that grows with the plan.

OtterlyAI's Lite plan costs US$29 per month (US$25 billed annually) with 15 prompts, daily tracking, unlimited team members, and four platforms included: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. A free trial for new users lowers the cost of finding out. Among the tools in this comparison, Rankscale has a lower paid entry point with more than one platform on annual billing, the only way its Essentials plan is sold. Lastfind has no paid Cloud plan, only a free account limited to ChatGPT and an open-source option you run at your own cost.

Collection starts right after setup, with first results in a few minutes, and prompts run as a neutral, non-personalized user so browsing history does not skew the answer. The tool covers 70+ countries, so a team monitoring questions in a market outside the US usually finds it covered. The count varies across the vendor's own pages: 65+ on the features page and "50+" on pricing.

The product is also more than monitoring. Its features include sentiment, domain- and URL-level citations with daily history, GEO URL audits, recommendations, content briefs, a crawlability checker, Agent Analytics for crawlers on your own site, a public API, an MCP server, a Looker Studio connector, and CSV export. API, MCP, Agent Analytics, and Looker Studio start at Standard, and Lite gets three recommendations per week. Otterly announces it was named a Gartner Cool Vendor in 2025 for AI in marketing.

Why someone already using Otterly looks elsewhere

Four limits drive the switch: the prompt jump between Lite and Standard, the cost of the extra engines, an API reserved for the larger plans, and no billing in Brazilian reais.

The step from Lite to Standard

Lite has 15 prompts. The next plan, Standard, has 100 prompts for US$189 a month, and there is nothing in between. A team that needs 20 or 30 prompts pays US$160 more per month for the jump, even though the price per prompt is almost identical on both plans: US$29 divided by 15 prompts is US$1.93 per prompt; US$189 divided by 100 is US$1.89. The problem is not the unit price, it is the granularity.

Packs of 100 prompts for US$99 a month exist only from Standard up; on Lite, the only way out is the plan jump. For anyone who needs more prompts than Lite offers, it works as a test, and the real decision happens at US$189, not US$29.

The real cost of the seven engines

Otterly advertises seven platforms: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude. Four come with every plan; Google AI Mode, Gemini, and Claude are add-ons whose price rises with the plan. Adding up the monthly figures:

Plan	Base	AI Mode	Gemini	Claude	Total with all seven engines
Lite (15 prompts)	US$29	US$9	US$9	US$29	US$76
Standard (100 prompts)	US$189	US$59	US$59	US$109	US$416
Premium (400 prompts)	US$489	US$149	US$149	US$439	US$1,226

Comparing on the base price sets four platforms against whatever the other tools include at entry. The fair comparison uses the row that matches the coverage you actually want. Standard with all seven engines is US$416 a month, or US$4.16 per prompt. Grok, DeepSeek, and Meta AI are not part of the documented coverage.

Collection method, API, and currency

Three points matter to anyone who uses the data with rigor. The first is the collection method, and it is documented: Otterly posts prompts through the public web interfaces of the AI platforms rather than through APIs, and uses an API only for Claude tracking. It queries as a neutral, non-personalized user, and a post on the vendor's blog explains why interface and API answers differ. The method is only a reason to leave for a team that needs Claude answers collected from the interface.

The second is the API, which starts at Standard, with 2,000 requests per month on that plan and 5,000 on Premium. Extra quota cannot be bought ("not currently," in the vendor's answer): the way out is a higher plan. Lite has neither API nor MCP.

The third is currency: Otterly has no pricing or billing in Brazilian reais. For a team based in Brazil, that is not a product limit, but it is a real cost that moves with the exchange rate and weighs more on Standard than on Lite.

What decides the switch

Five dimensions decide the switch, and a buyer can check all of them without taking the vendor's word: what the tool does; which AI platforms are included on the entry plan rather than in the marketing; what collection method the vendor states in writing; what the price is and where it comes from; and what the tool does not do. The nine alternatives below address the typical limits of someone leaving Otterly: engine coverage, data depth, export, and, for a Brazilian reader, billing and language. Peec is the natural step up for anyone who wants more prompt organization. Tools with no public entry price were left out, with one exception: Profound, which now offers only a free seven-day Trial and a custom Enterprise plan, is the step up for anyone who wants regional depth. The GEO tools: how to choose hub develops these criteria without a brand-specific frame.

The nine alternatives

1. Lastfind: free to start, open source, with raw evidence

Lastfind's GEO monitoring starts free: the hosted Free account monitors up to 10 prompts weekly (Mondays at 4 AM Brasília), in 1 topic and in ChatGPT only. The same open-source software can be installed on infrastructure you manage, where collection runs daily and the channels (ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, and Google AI Overviews) and capacity depend on the provider account you connect; provider and infrastructure costs are yours. Lastfind has no paid Cloud plan, so there is no price to set against Lite.

What sets Lastfind apart for someone switching tools is the data, not the feature list. The collection method is documented per platform: ChatGPT and Gemini come from the interface through a scraper, Claude and Perplexity come from the model API with web search enabled, and the two Google experiences come from the SERP. Cited sources and retrieved sources are kept separate according to what each provider reports, and missing data is marked as missing rather than filled in. Every original answer is archived with a hash and can be retrieved, and CSV export streams the full filtered period, not just the visible page.

The core is open source under AGPL-3.0-only, published in the Lastfind repository, and can be installed on the operator's own Cloudflare account with their own DataForSEO credentials and without activating a paid subscription; the interface is available in English and Portuguese. An independent installation creates a single-owner workspace rather than a ready multi-user service. Competitor comparison is among up to ten brands you register, not against the market, and Gemini requires an English-language project in this integration.

Don't choose Lastfind if you need automatic recommendations, Agent Analytics or any other crawler monitoring on your site, a documented customer-facing public API, Copilot, or Grok; for recommendations and Agent Analytics, Standard remains the answer. It fits a team that hit the price of engines or the lack of exportable evidence and accepts ChatGPT only on Free, or the provider costs and upkeep of its own installation.

2. Rankscale: many engines per credit, for cheap coverage

Rankscale gives every plan access to the same 17+ engines, among them ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok, and Copilot. Essentials costs US$17 per month, billed annually only, with the full US$20 price struck through, and Pro costs US$99 with 1,200 monthly credits. The figures are the same in USD and EUR, including Essentials and Pro.

Each query consumes a fraction of a credit, typically 0.25, which works out to up to 4,800 answers per month on Pro; Rankscale itself cautions that the total depends on which engines you select. Its credit calculator charges 1 credit per DeepSeek query and 2 per Claude query, so 1,200 credits spent only on Claude yield 600 answers. Frequency is configurable from hourly to monthly. CSV, Google Sheets, and the Looker Studio connector come with Pro, but the REST API starts at Pro+, at US$229 with 3,000 credits; there is a 7-day trial and a 15% annual discount.

It fits someone switching because of add-on engine costs who wants to try Claude, Grok, or DeepSeek without paying per platform, keeping in mind that Claude and DeepSeek consume more credits. It does not fit someone leaving over the API: Otterly offers it on Standard, at US$189, and on Rankscale it starts at Pro+, at US$229. It also does not fit someone who needs to know how the answer was collected: Rankscale only labels engines as "GUI" or "API" in its credit calculator, without detailing the method, and does not detail Essentials credits. For a small team that wants broad coverage and accepts a black box, it is the most direct swap.

3. HubSpot AEO: the simplest entry, with three platforms

HubSpot AEO offers 25 free prompts with no credit card across ChatGPT, Gemini, and Perplexity as a trial: after it, continuing costs US$50 per month (US$45 billed annually) for the same 25 prompts and the same three engines. More prompts can be bought at any time, with no published price, and the score updates daily. The product is in beta and includes a visibility score, sentiment, competitor share of voice, citation analysis, and prioritized recommendations.

It is the alternative for someone who liked their current tool's simplicity and wants something even more direct, with Gemini included without an add-on. HubSpot does not publicly document the collection method, export, or supported languages; if data depth matters, ask before you sign up. If you already run on HubSpot, the native fit counts in its favor; if you need Copilot, AI Overviews, or guaranteed export, it is not the path.

4. Semrush AI Visibility Toolkit: demand data for existing Semrush customers

The AI Visibility Toolkit costs US$99 per month per domain, billed annually, with 25 custom prompts and daily AI rankings; in Europe the price appears in local currency, as €94.94 per month. Mentions come from ChatGPT, Google AI, Gemini, and Perplexity, but that list combines two different surfaces. Prompt Tracking runs daily across Google AI Mode, AI Overviews, Gemini, and ChatGPT Search; Brand Performance is updated weekly and covers Google AI Mode, ChatGPT, Perplexity, and Gemini. The research reports come from a database of more than 317 million prompts and responses, and Semrush estimates topic-level demand by combining third-party data on real AI interactions with machine learning models, because individual prompts are too specific to measure directly.

Under the toolkit limits, 50 extra prompts cost US$60 per month, export is capped at 1,000 rows per export and 10 exports per user per day, and Prompt Tracking covers 220+ countries. Semrush invites you to try the platform free for seven days, but states that the AI Visibility Toolkit has no trial; check before you count on one.

What Semrush offers that your current tool does not document is a topic-level demand estimate modeled from third-party interaction data, useful for deciding what to monitor. What it does not offer is cheap volume: 25 prompts for US$99 is a higher cost per prompt than Lite, and the 1,000-row export cap frustrates anyone who wants the full history outside the tool. It makes sense for a team that already pays for Semrush and wants demand data in the same dashboard.

5. Similarweb AI Search Intelligence: 150 prompts for US$99, with short history

Similarweb's AEO Intelligence package costs US$99 per month billed annually, or US$129 monthly, with 150 tracked prompts, sentiment and citation analysis, 1 user, and 3 months of historical data, and it has a trial. Larger packages add SEO and paid media at US$333 and US$542 per month billed annually (US$399 and US$649 monthly). The platforms covered by the brand visibility module are not listed with the packages; ask for the list before you sign up.

The draw for a team on Otterly's Standard is arithmetic: 150 prompts for US$99 against 100 for US$189. The cost of that trade is in the smaller print: a single user and three months of history on the entry package, against unlimited members on your current tool. For an agency that needs to give a client access, that decides against; for a solo analyst who works alone and can accept the short history, it may decide in favor. Export is not documented for the package.

6. Writesonic AI Visibility: interface collection, three platforms on self-serve

Writesonic's Starter costs US$79 per month billed annually, with 50 prompts, 1 user, and 1 project; Basic, at US$199, has 100 prompts and 300 answers per day, and Growth, at US$399, adds sentiment and limited access to the Action Center, 5 off-page and 5 on-page actions per month. The full Action Center is Enterprise. Self-serve plans cover ChatGPT, Gemini, and Google AI Overviews; the advertised platforms, nine in the pricing FAQ and other counts on the tracker page, add Perplexity, Claude, Microsoft Copilot, Grok, Google AI Mode, and Muse Spark and are Enterprise only. The tracker has its method stated in writing, "we crawl the web interface like a buyer would," with daily collection, CSV and PDF export, and Looker Studio, Slack, Google Analytics, and WordPress integrations.

It fits a team that wants the collection method stated and already produces content in Writesonic. It does not fit someone switching for lack of engines: self-serve has three platforms, one fewer than Otterly's Lite, and Perplexity, included on Lite, sits in Enterprise here.

7. Peec AI: the step up in prompt organization

Peec is the move for someone who outgrew their current tool and wants more structure, not a lower price. It collects through "UI scraping", interacting with the models the way real users do, with prompts run daily, and its API is available on every plan except Starter. Among the plans, Starter costs US$95 per month (US$80 billed annually), with 50 prompts, three models of your choice, unlimited users, and 1 project; Pro costs US$245 (US$205 annually), with 150 prompts and 2 projects; Advanced costs US$495 (US$420 annually), with 350; and Enterprise has up to 13 models. The self-serve pool has six models, ChatGPT, Google AI Mode, AI Overviews, Copilot, Perplexity, and Gemini, with additional models sold as add-ons; Claude, Grok, and DeepSeek appear as API models.

Peec trades Lite's four fixed engines for three chosen from six and covers any supported country or language at no extra cost. Anyone who needs four or more models is back to the same add-on problem. Prompt organization by topics, tags, and personas is the documented strength, and it is the reason to go there; anyone who only wants a lower price should not.

8. Profound: the step up in regions and demand, now through sales

Profound is the reference for anyone who wants depth, but it no longer sells a self-serve paid entry plan. Its plans come down to a free Trial, with 50 prompts run daily for 7 days on ChatGPT, Gemini, and Google AI Overviews, 1 language, 1 region, and no history, export, or API, and a custom-priced Enterprise plan with a tailored prompt plan, up to 9 answer engines, CSV and JSON export, API, and SSO. Profound supports 30+ languages and 150+ regions and captures responses "directly from the browser," what the customer sees.

For someone switching tools, the Trial is a way to look, not a plan to run on: seven days, three engines, and no export. Anything beyond it goes through sales, so there is no public price to set against Standard. The switch only pays off for a team that wants the prompt volume dataset and the depth of analysis by region and persona, and is prepared to negotiate Enterprise.

9. Promptado: interface, support, and billing in Brazilian reais

For a buyer operating in Brazil, billing currency and the language of the tool are criteria, not decoration. Promptado sells plans in reais: Essential at R$399 per month with 20 prompts on ChatGPT and Gemini, Growth at R$799 with 50 prompts and Perplexity, and Enterprise by quote with the seven advertised platforms, which add Claude, Copilot, Grok, and Google AI Mode. There are 7 free days, daily tracking, and article generation published to the client's blog. Billing is in reais by Pix or card, with an interface, reports, and support in Portuguese; prices stay in reais because it sells to the Brazilian market.

It fits a team that must be billed in reais, wants support in Portuguese, and accepts paying R$399 for 20 prompts on two platforms. It does not fit someone switching for coverage: Essential has two platforms against four on Otterly's Lite, and the seven advertised only exist in Enterprise, the same advertised-versus-included pattern that motivated this page. Promptado does not publicly document its collection method or export.

Price, platforms, and export side by side

Figures are monthly and use the lowest paid plan each vendor publishes, with three exceptions. Lastfind has no paid plan announced, so its row shows the free options; Profound has no public paid price, so its row shows its free Trial and Enterprise by quote. For Semrush, the row uses the US$99 dollar figure from the toolkit limits, because the plan price appears in local currency by region. "Advertised" is the total number of AI platforms the vendor lists on any plan; "on entry plan" is what the lowest paid plan (or, for Lastfind and Profound, the free option) includes without add-ons.

Tool	Paid entry	Prompts	Platforms advertised	On entry plan	Stated collection method	Export and API
Lastfind	No paid plan announced; free account, or self-install with your own provider costs	10 on Free (weekly); your capacity on self-install	6	1 on Free (ChatGPT); up to 6 on self-install	Documented per platform: interface scraper, model API, and SERP via DataForSEO	Streaming CSV; no documented customer-facing public API
OtterlyAI	US$29 (Lite)	15	7	4	Daily query as a neutral user through public web interfaces; API only for Claude	CSV; API and MCP from Standard
Rankscale	US$17 or €17 (Essentials, annual billing only)	Credit-based	17+	All	Partly: calculator labels ChatGPT, Gemini, Perplexity, and AI Mode as GUI and Claude and DeepSeek as API	CSV, Sheets, and Looker from Pro; REST API from Pro+
HubSpot AEO	US$50; 25 prompts free	25	3	3	Undocumented	Undocumented
Semrush AI Visibility Toolkit	US$99 (annual; €94.94 in local currency in Europe); no toolkit trial	25 in Prompt Tracking	4 per surface	4 per surface	Daily Prompt Tracking: AI Mode, AI Overviews, Gemini, and ChatGPT Search; weekly Brand Performance: AI Mode, ChatGPT, Perplexity, and Gemini	1,000 rows and 10 exports per day
Similarweb AI Search Intelligence	US$99 (annual) or US$129	150	Not listed with the packages	Not listed with the packages	Undocumented	Undocumented; 1 user, 3 months of history
Writesonic AI Visibility	US$79 (annual)	50	9	3	Crawls the web interface like a buyer	CSV and PDF; integrations
Peec AI	US$95 (monthly)	50	6 self-serve; up to 13 on Enterprise	3 of your choice	UI scraping	CSV; Looker Studio from Advanced; API on every plan except Starter
Profound	No public paid price; free 7-day Trial; Enterprise by quote	50 in the Trial; tailored on Enterprise	9	3 (Trial)	Captured directly from the browser	None in the Trial; CSV, JSON, and API on Enterprise
Promptado	R$399	20	7	2	Undocumented	Undocumented

The column that changes the decision most is the gap between advertised and included platforms. Otterly, Writesonic, Profound, and Promptado advertise seven to nine and include two to four at entry (for Profound, in the free Trial); Rankscale includes everything it advertises, and Lastfind's Free account covers ChatGPT only while an independent installation covers up to six, according to the provider account you connect. Neither approach is better by definition: it depends on which engines your buyers use.

Which one to choose, by profile

If your limit is the price of add-on engines, Lastfind has no paid Cloud plan today: its Free account covers ChatGPT only, and an independent installation covers up to six platforms at your own provider and infrastructure cost. If you want to buy now and need Grok, DeepSeek, or Copilot, Rankscale is the cheapest swap in this comparison, as long as you accept that it labels engines as "GUI" or "API" without detailing the collection method.

If your limit is the step from 15 to 100 prompts, count how many prompts you actually need. Up to 25, HubSpot AEO solves it with three platforms at US$50 a month after the free trial, and sells more prompts with no published price. Between 50 and 150 without needing multiple users, Similarweb delivers 150 for US$99 with three months of history. If you need 100 prompts with a team and export without a row cap, Otterly's Standard stays competitive; Peec enters the comparison if prompt organization is worth the higher price.

If your limit is data depth, decide what "depth" means for you. These tools state in writing whether collection runs through the interface or an API: Otterly (interfaces, with an API only for Claude), Lastfind, Writesonic, Peec, and Profound. Rankscale only labels ChatGPT, Gemini, Perplexity, and AI Mode as "GUI" and Claude and DeepSeek as "API" in its credit calculator; HubSpot, Similarweb, and Promptado do not document the method. For demand data, Semrush offers topic-level volume modeled from third-party interaction data, and Profound offers its Prompt Volumes dataset (5 searches in the Trial, custom on Enterprise). For raw evidence of the answer, separation between cited and retrieved sources, and export of the full period, Lastfind.

Sentiment and recommendations are available in several options. Sentiment analysis is documented by Otterly (plan not specified), HubSpot, Similarweb, Writesonic (Growth), and Rankscale (Pro and above); recommendations by your current tool, HubSpot, and Rankscale.

If your limit is operating in Brazilian reais and in Portuguese, the purchasable option in this comparison is Promptado, from R$399 with Pix. Lastfind has an interface in Portuguese and a free account, but no paid plan in reais today. Otterly supports Brazil as a monitoring country on all seven engines, so the limitation is not coverage; it is billing currency and the language the team operates in.

When to stay on Otterly

Stay if what you use is exactly what only Otterly brings together among these options: recommendations (unlimited from Standard), content briefs, GEO URL audits, Agent Analytics, and MCP in one product, with unlimited members. No alternative on this list documents that full set on its entry plan. The switch pays off when the limit is coverage, prompt granularity, evidence in the data, or currency; it does not when the limit is the absence of an optimization feature you already have.

Before migrating, run a test that does not depend on any vendor: export last month's CSV from Otterly, pick ten prompts, and run the same ten on the alternative's trial for a week. Compare mentions, cited sources, and what each tool exports. AI answers vary between runs, so two honest tools will partly disagree; what you are evaluating is whether the disagreement comes explained, with the original answer available, or hidden inside a consolidated score.

Prices and limits checked on official vendor pages in October 2026.